The ‘My Reason to Screen’ campaign was launched at a breakfast event in Sydney on 28 August 2013. The event welcomed a small group of powerful, highly influential women from key cancer organisations, business backgrounds and media outlets.
These women have pledged to unite to start a conversation and increase breast screening rates across the State. This ‘pledge’ will be communicated through mainstream and social media channels, igniting discussion around the critical need to increase breast screening rates.
Melissa Hoyer hosted the intimate discussion among panellists including breast cancer survivor Kerri-Anne Kennerley, Julie McCrossin and Professor Sanchia Aranda. These influential women highlighted their reasons to screen through real life experiences, and shared information to support breast screening awareness.
For more information and to participate, click here.